Ambassador Marketing, small business

Small Business is Everyone’s Business

JP Lanham / August 31, 2020

Google, Apple, Facebook, Ford, GM, Coca-Cola, McDonalds, Disney… These are household names, the companies that come to mind when many of us think of business. They get the bulk of media attention and they spend  billions in advertising to get our individual attention. However, small business is everyone’s business.

Did you know that according to the Small Business Administration, small businesses in the US are responsible for:

  • 99.7% of US business
  • 98% of firms exporting goods
  • 64% of net new private-sector jobs

…And small businesses accounted for 44% in US GDP activity in 2019.

Equally important is that small businesses are our neighbors. They are active in our communities, pay taxes that contribute to our quality of life, often hire from close by, and often become a generational legacy for ownership and customers.

There is no Steve Jobs or Elon Musk of small business. Owners are celebrated by their families, employees, and their customers, not Forbes or Fortune.

Now, more than ever, it is critical to give your attention and your business to these entrepreneurs. Covid-19 has had a devastating effect on the health and well-being of this vital part of our economy.

Jeff Bezos will make payroll this month, and the next, and the next. Your local hardware store, Thai restaurant, or bookstore might well be struggling.

Word of mouth is ultimately the best marketing. When comparing traditional digital marketing tactics such as Facebook ads vs influencer marketing, the approach towards digital word of mouth supersedes any type of ad spend. XrossWorld is dedicated to the success of small business- our Ambassadors are local and in your community.

Spread the word – Your local small businesses depend on it.

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