Ambassador Marketing, Marketing Technology

Should You Automate Ambassador Marketing?

Julio Cerne / June 23, 2020

Automating ambassador marketing allows employees to focus on jobs that require creative and critical thinking. Free them from the mundane!

In the manufacturing sector, technology will continue to significantly impact workers in this Fourth Industrial Revolution, and the same goes for managing the workforce, within an industry. 

Innovations are impacting a wide variety of occupations and fields, leading to significant transformations for workers and companies. Automation and new technology are changing the very nature of many jobs, as well as creating new ones that didn’t exist before.

So, why not automate the management of ambassadors within a marketing campaign?

What is Ambassadors Marketing

Ambassador marketing connects a sense of emotional satisfaction. It creates a promise that drives repeat loyalty, advocacy, and preference. Ambassadors are creators, educators, enthusiasts, and everyone in between.  

How to Launch an Ambassador Campaign

A full-cycle ambassadors campaign can be a rabbit hole of research, management, and analysis.

  1. Use an Agency. Pricing costs vary depending on the agency, your campaign brief and goals, number of ambassadors, and in addition, the agency fee for managing your campaign and the ambassadors.
  2. Direct Reach. Cost starts from $300 per post, per ambassador. In addition, you’ll need to factor in the time spent on researching the right Ambassador, contacting and negotiating your needs, measuring the outcome, and the most time-consuming element: managing them. 
  3. SaaS. Pricing options vary depending on the service a platform offers. The best solutions are the platforms that offer a complete end to end automated full-cycle solution.

But applying an automated system like an Ambassador Marketing SaaS platform to manage the campaign, the Ambassadors, and the Ambassador’s tasks will save time and money!

Four advantages of SaaS

Software as a Service has a lot to offer. If it’s used properly, it can help your business save money, time, and human resources.

1. Cost

  • SaaS eliminates the upfront cost of purchase/installation of software, as well as on-going costs like maintenance and upgrades. 
  • Pay-as-you-go models allow businesses to pay for only what they are using and not pay heavily on unused licensing. 
  • SaaS can be especially advantageous for small businesses because it provides access to expensive, high-powered software that might have been otherwise unobtainable through conventional purchasing methods.
  • Also, the subscription-based method eliminates the extreme financial risk of expensive software.

2. Time

Many people say “time is money” and thankfully, SaaS can save both. For many SaaS applications, installation is as simple as having an internet connection and acquiring a log-in. Not to mention, maintenance responsibilities are shifted from your IT department to the vendor itself. Finally, SaaS apps tend to have a smaller learning curve which means quicker adoption across your workforce.

3. Scalability & Accessibility

This provides fantastic flexibility and options. Because the software is hosted externally by a vendor, changing your usage plan is easy and can be done without advance notice. Additionally, web-based use allows subscribers to access the software easily from any location with internet capabilities.

4. Compatibility

With the conventional software installation method, updates can require enormous amounts of time and money. Even worse, version discrepancies between members of your workforce can lead to compatibility issues and wasted time. With SaaS, however, subscribers can simply log-on to already upgraded services.

Consumerism Has Evolved 

We live in a digital world, and an essential part of digital marketing is to have repeated authentic digital voices speaking about you. We know that people relate to a business or a brand based on value, quality, and sentiment.

Ambassador marketing connects a sense of emotional satisfaction creating a promise that drives repeat loyalty, advocacy, and preference

Productivity will increase with automation, and this can benefit workers and companies. The technology can fuel company growth and, in turn, create new jobs and product lines. More critical is for companies to re-invest in workers’ capacity and in retraining. When automation can handle up to 45 percent of repetitive work, it gives workers time for more higher-value tasks such as problem-solving, finding solutions, and developing new ideas. This will empower employees, and generate a more engaging and challenging work experience.

I foresee a positive future for automating the management of the workforce, through automation and other technological advances, such as AI, digital, gamified, and analytics.

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