Free ways to gain massive exposure for your small business marketing

As a small business owner, building your customer base is one of the biggest daily hurdles you face. You can find yourself spending not just the majority of your time focused on your small business marketing, but also a huge chunk of your budget, too. Let’s put your time to better use, thanks to these awesome free marketing ideas.

BECOME A HOST OR SPEAKER

Offer to be a host or speak at an existing industry event for free or a nominal fee. If you’re approachable, engaging, offer value to the audience, and have your business cards or marketing materials on hand, you’ll find customers lining up to take your information. You can also regularly contribute to industry specific websites to help build your audience, too.

FREE APPS AND SERVICES FOR SMALL BUSINESS MARKETING

The list of appropriate apps is almost endless and depends on what you’d like to automate. If you’re after automatic social media integration, look to HootSuite. To edit your images on the fly, try Photo Editor by Aviary. To bring a huge influx of new customers to classes, events, or experiences, try XrossWorld.

SOCIAL MEDIA

This really deserves its own post, but Instagram and Pinterest are particularly good ways for small businesses to reach their target audience. Make sure to be consistent, post regularly, and interact with your followers. Social media is a conversation, not a broadcast.

PARTNER WITH COMPLEMENTARY BUSINESSES

Are you a personal trainer? Then connect with a local masseuse and offer to refer clients to each other. Use incentives and discounts to further encourage cross-promotion between your businesses.

BLOGGING

You should already have a regularly-updated blog on your own website. But you can also offer to write a guest post for an existing blog to improve your small business marketing and access a whole new audience.

REFERRALS (free-ish)

Set up a regular marketing email with a service such as MailChimp (free options, some paid subscriptions) to ask your loyal customers to refer their friends to you. Offer an incentive, like $5 off for both the existing and new customer, and watch your customer base soar.

Whether you’re looking for additional ways to boost your existing marketing strategies, or a way to cut costs and improve your bottom line, these (almost) free ideas are a great way to boost your customer base, increase your marketing exposure, and boost your income.

For more revolutionary tips to boost your small business profits, check out our article on the best small business technology tips.

Revolutionize your small business technology with six cutting-edge tips

When running a small business, sometimes it can seem like you’re wearing every hat in the book at once. Marketing expert, social media consultant, web designer, copywriter, bookkeeper, not mention what you actually provide as a business owner! However, with a few smart small business technology tips, you can reduce your time spent doing all the “business” work, remove a few hats, and focus on the one thing you’re really passionate about: providing your customers an impeccable wellness experience.

Store your data on the cloud

If you’re constantly scrambling to find what you need, if you move from computer to iPad to phone, if you work in more than one location, you can drastically reduce your time spent managing your data by simply using a cloud storage solution. It’s an essential part of any small business technology plan.

Focus on one social media outlet

If social media is overwhelming the rest of your business activities, pick one and hit it out of the park. One amazing photo every business day on Instagram is a far more successful approach than Twitter, Instagram, Facebook, and Pintrest updated every few weeks or so. Audience members are loyal to the medium, so find your audience and post there. (Sidebar, Facebook is dead for small businesses, so don’t bother there unless you already have a large following.)

Use free apps to drive more customers to your business

Finding free apps, like Buffer, XrossWorld, or Google Analytics, to set and forget your marketing can be one of the biggest time savers in any business. Buffer helps to automate your social media posts. XrossWorld accesses their extensive range of subscribers to drive new customers to your business. Google Analytics help you analyse your customers and the way they interact with your online presence.

Have a website that is sleek, works on mobile, and enables your customers to schedule their appointments or classes

The easier you make it for customers to interact with your business, the more likely they are to return. A functional website is a no-brainer for small business technology.

Pay for specialists

While you don’t necessarily need to have a full time web designer on board, it always pays to invest in people who know more than you do. A decent web designer will ensure that your website is up to date and secure, for you and your customers’ piece of mind. A copywriter will revamp your website and marketing to truly speak to your clients. A bookkeeper can set up a system that slashes your account-keeping to half the time.

Consider if your small business technology plan would benefit from a ChatBot

If you spend a lot of time answering questions from customers, first, you need to set up a FAQ page in a prominent place on your website. Second, installing a ChatBot could help give immediate answers and provide value to your customers.

Implementing just one of these tips will change the way you do business forever. The important thing to remember is don’t allow the technology to control you. Instead, these tips put you back in control of your time to revolutionize the way you run your wellness business.

For more revolutionary tips for your small business profits, check out our article on the best free ways to gain massive marketing exposure to new customers.

Pole Dancing – The Fitness Craze That is Here To Stay!

Pole Dancing  – The Fitness Craze That is Here To Stay!

When people think of pole dancing they automatically think of a seedy strip club with scantily dressed woman grinding up against poles and seducing you on stage. Welcome to the modern era of pole dancing where you have woman and men of all ages, body types and backgrounds attending classes for fun, fitness and confidence! Yes! Men pole dance too!

Pole dancing since the early 2000’s has become one of the latest fitness crazes that is definitely not going away and is only growing each day.

How did pole dancing evolve from the strip clubs to a socially accepted fitness regime? Former stripper Fawnia Modney from Las Vegas, Nevada and Bobbi from Sydney Australia, took pole dance from the clubs to teach every day people like you and I. They taught (and still teach!) people from all walks of life. From doctors to lawyers to stay at home parents to those that just want an out of the norm and ordinary fitness activity that will not only give them a killer body, it will grow their self esteem and confidence too!

I started pole dance classes in 2007 in Sydney, Australia after I attended a bachelorette party. I became addicted. Pole dancing is like a drug. You want more each time you attend class. You want to learn the next trick, the next split on the pole, the next gravity-defying move. When I began pole dance, there weren’t an abundance of pole studios. It was still considered highly taboo and controversial to attend pole classes. I felt like two different people, working professional by day and sexy pole dancing ninja by night!

Since I begun classes 11 years ago I have seen the evolution of the pole dance industry. Some of the categories that exist are pole fitness, pole sport, exotic pole and pole art.

Pole Dance and The Olympics

What the heck you say? Pole dancing now stands on its own as a provisionally recognized sport thanks to the Global Association of International Sports Federations, which granted the activity’s international governing federation Observer Status. This is the first step before becoming full GAISF members, which is a positive step forward for any sport hoping to be in the Olympics one day.

It will go to the Olympics in our lifetime!!

Your body is going to go through an unbelievable change when you pole dance

Since I have pole danced I have seen changes in my core and abs, arms, legs and overall physique.

Pole dance if going to make you feel like a powerful ninja that is capable of achieving anything! You will empower each other, help each other, lift each other up (literally!) and achieve milestones together. Pole dancers aren’t like normal people. They have an ambiance and aura around them that transmits the utmost positive vibes and energy.

You may just fall in love! – Use XrossWorld to find you local studio!

Check out your local studio and take a class!

https://www.polesportorg.com/map/

Explode your small business profit with multiple income streams

There’s a statistic that says millionaires have, at minimum, seven streams of income. Financial authors from Richard Kiyosaki to Warren Buffet all stress the importance of not relying on a single source of income. However, as a small business owner, it can be a struggle to find the time to invest in your business, let alone diversify your profit.

Let’s take the example of a small health and wellness business, such as a Pilates instructor. Your primary source of income is teaching group Pilates classes at a fitness studio. That’s your bread and butter, a regular source of income you can rely on every week. There are ample ways to diversify your business beyond the studio, without splitting your focus from your primary skill.

1. Teach private classes
Private coaching is one of the fastest ways to boost your profit. Your clients are willing to pay a premium to get individualized, one-on-one time with you. And here’s an example where there’s no need to restrict yourself to your specialty. If your have other skills, like coaching, mentoring, or organizing skills, you can expand your services to include these options, too.

2. Set up a website to provide on-demand fitness classes
This one requires more investment, with recording your videos and setting up the website. However, will option is virtually a passive income stream, requiring very little time to keep profitable. You’ll need to add new videos occasionally to keep your clients engaged, but when done right, this type of income is incredibly lucrative– just ask Kayla Itsines or JIllian Michaels.

3. Upload mini-classes to YouTube
Requiring less investment than your website, recording your class and uploading it to YouTube for people to use for free may seem counter-intuitive to profit, but it will act as a great marketing tool for your existing business. It will attract new customers to your business and act like a movie trailer for the real thing. Plus, you can enable YouTube’s monetization options to bring in another passive stream of income.

4. Utilize apps such as XrossWorld to access a range of new customers
Using an app such as XrossWorld to reach a wide range of new clients can drive new income into your business. A free tool that works well with your existing marketing strategy, or on it’s own, XrossWorld can help fill the empty spaces you have in your classes that you’re already teaching.

5. Train others
Teaching is big business, and there’s never a shortage of people looking to improve their skills. Establish yourself as an authority in your field, then profit further with training programs to help others become their best.

6. Partner with local nursing homes, schools, and community organizations to teach classes
Enjoy giving back to the community, as well as expanding your network of potential customers, by partnering with local organizations.

7. Review and sell equipment online
Whether you use Amazon, eBay, or your website, you can increase your profits and establish a new income stream by providing your clients with equipment and accessories.

Thanks to some strategic thinking and a creative approach, you can find any number of ways to diversify your business into multiple streams of income, and be well on your way to exploding your profits to an all-time high. For an additional boost to your business efficiency, check out our top six tips for revolutionizing your business with technology and our in-depth look on ways to explode your marketing reach.

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