Business, Marketing Technology

Facebook Ads vs Influencer Marketing

Julio Cerne / August 31, 2020

Facebook ads have been a tried and true advertising method for many companies. However, if an SMB is to win on Facebook ads, it’s all about the budget. When considering Facebook ads vs influencer marketing on an SMB budget, influencers will always show greater ROI.

62% of SMB fail on a Facebook advertisement, and the reason for failing isn’t entirely because they don’t know how to place an ad on the platform, it’s because larger brands with deeper budgets also pay to reach the same customers the SMB are trying to reach.

We all know the primary goal of any business is to MAKE MONEY, and to make money a business needs to spend money. Cliché but true. It’s basic mathematics.

For example: if an SMB has a Facebook ad budget of $2000 per month, ideally that business would need to make a 3X + ROI for the business to grow. But if a brand that has $10,000 plus per month budget is also targeting the same customers as the SMB… who do you think will reach and get the most ROI?

96% of people trust people they know.

Advertising on Facebook certainly reaches the masses at a geo-target level but there are other digital marketing efforts a business can do to reach their customer and get a higher ROI.

Take influencer marketing as an example. If it’s done right, businesses will reach their audience faster, cheaper, and actually develop an emotional connection with their consumer thus winning a loyal fan base.

And why does influencer marketing work, because it’s digital word of mouth marketing, an essential component to the success of SMBs. 96% of people trust people they know.

It’s in our human nature. At an early age, our brains and human instincts are wired to trust family, friends, work colleagues and even a person who they don’t actually know personally but has the same life values, I call this the “tribal effect”, a bond that is created based on the same beliefs and life perspectives.

So, when it comes to Facebook ads vs Influencer marketing, which is more effective? If a business has a larger budget to its competitors, then Facebook ads can be effective, however, ads lack trust. If you’re looking for a more authentic approach, influencer marketing is a definite way to create trusting connections with your customers.

196 thoughts on “Facebook Ads vs Influencer Marketing

  1. Everything is very open with a precise clarification of the issues. It was really informative. Your website is very useful. Many thanks for sharing. Jannel Kippar Leotie

  2. Hi theree tto all, how is all, I think every one is getting more from this webb site,and youyr views are fastidious in favor of new visitors. Elnora Dex Gowrie

  3. You completed certain good points there. I did a search on the theme and found most people will have the same opinion with your blog. Clarabelle Ariel Ceevah

  4. For the reason that the admin of this website is working, no hesitation very shortly it will be famous, due to its feature contents. Letta Trev Cornish

  5. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  6. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  7. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  8. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  9. A person necessarily help to make critically posts I would state. This is the very first time I frequented your web page and so far? I surprised with the research you made to make this actual put up extraordinary. Magnificent activity! Hildagard Zachary Su

  10. Everything is very open with a precise explanation of the challenges. It was definitely informative. Your website is very useful. Thanks for sharing! Lizbeth Broderic Channing

  11. I as well as my guys were found to be looking through the good things on the website then quickly developed an awful feeling I had not expressed respect to the website owner for those techniques. These young boys are already as a result excited to read them and have now simply been taking pleasure in them. I appreciate you for getting indeed kind as well as for making a decision on such ideal tips millions of individuals are really needing to know about. My very own sincere regret for not expressing gratitude to you earlier. Trisha Emmerich Bach

  12. Excellent goods from you, man. I have understand your stuff previous to and you’re just too
    fantastic. I really like what you have acquired here, certainly like what you are saying and the way in which you say it.
    You make it enjoyable and you still care for
    to keep it sensible. I can not wait to read much more from you.
    This is really a tremendous web site.

  13. It is appropriate time to make some plans for the future and it is time to be happy. I have read this post and if I could I desire to suggest you some interesting things or tips. Perhaps you can write next articles referring to this article. I desire to read more things about it! Elyn Alberik Alten

  14. Hi, I do think this is an excellent site. I stumbledupon it 😉 I will
    revisit yet again since i have book-marked it.

    Money and freedom is the best way to change, may
    you be rich and continue to guide others.

  15. After I originally left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and from now on each time a comment is added I recieve four emails with the exact same comment. Is there an easy method you are able to remove me from that service? Kudos! Reena Stephan Kwan

  16. The road seemed to stretch on endlessly before us, but Alexis assured me that our journey was near an end. We’d turn before long into thick woods and travel through narrow, winding roads until we reached her family’s cabin. I had no choice but to trust her as GPS had given out nearly 20 minutes ago.

    “There’s good wifi and okay reception at the cabin,” she’d told me, “but you can’t get there unless you know the way.”

    So here I was, driving alone in the middle of god knows where with a girl who was my student just a couple of weeks ago. Her and her four best friends had been together from first grade all the way through high school and now they had graduated with very different futures ahead of them. They had decided to kick off “the best summer ever” with a week long stay at Alexis’s family cabin. Alexis and I were heading up before everyone else, the four other girls and four guys.

Leave a Reply

Your email address will not be published. Required fields are marked *