5 Benefits of Earned Media for Small Business

In the ever-changing media landscape, are you leveraging earned media an often-overlooked opportunity? Earned media is a powerful strategy to boost your digital marketing toolkit helping you achieve your marketing, branding and revenue goals. Before we dig into how earned media can benefit your business, let’s make sure we are on the same page about […]

Why Influencer Marketing and Technology is Key for Small Businesses

Small to medium businesses are the most passive to adapt an influencer marketing strategy. That’s because most small business owners have so many responsibilities, and staying on top of the most up-to-date marketing trends isn’t always a top priority.  It takes time to adapt to new technologies and small businesses usually don’t have in-house marketing […]