In the ever-changing media landscape, are you leveraging earned media an often-overlooked opportunity? Earned media is a powerful strategy to boost your digital marketing toolkit helping you achieve your marketing, branding and revenue goals. Before we dig into how earned media can benefit your business, let’s make sure we are on the same page about […]
You want your business to succeed in 2019? You’ll need a diverse digital marketing strategy. Remarkably 77% of Americans are online every day, consuming content differently so it’s imperative to have a strong digital presence. Therefore the only way to stay in the game is to allocate a realistic marketing budget towards a variety of digital strategies. […]
Why Influencer marketing on demand for businesses and highly localized Influencer marketing strategy works. Learn how to use it to your advantage!
Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later Instagram about it? This is, essentially,word of mouth marketing (WOMM). It’s an organic way of spreading information which utilizes components of viral marketing, […]
As a small business owner, building your customer base is one of the biggest daily hurdles you face. You can find yourself spending not just the majority of your time focused on your small business marketing, but also a huge chunk of your budget, too. Let’s put your time to better use, thanks to these […]
When running a small business, sometimes it can seem like you’re wearing every hat in the book at once. Marketing expert, social media consultant, web designer, copywriter, bookkeeper, not mention what you actually provide as a business owner! However, with a few smart small business technology tips, you can reduce your time spent doing all […]
There’s a statistic that says millionaires have, at minimum, seven streams of income. Financial authors from Richard Kiyosaki to Warren Buffet all stress the importance of not relying on a single source of income. However, as a small business owner, it can be a struggle to find the time to invest in your business, let […]