If you’re considering a Gen Z-targeted influencer campaign, take stock of these five tips: This younger group of buyers doesn’t consider celebrities to be their role models. So how do you reach this new generation who now has $44 billion in buying power? 1. Think Nano Over Macro Gen Z is looking for a brand soulmate, not […]
In the ever-changing media landscape, are you leveraging earned media an often-overlooked opportunity? Earned media is a powerful strategy to boost your digital marketing toolkit helping you achieve your marketing, branding and revenue goals. Before we dig into how earned media can benefit your business, let’s make sure we are on the same page about […]
You want your business to succeed in 2019? You’ll need a diverse digital marketing strategy. Remarkably 77% of Americans are online every day, consuming content differently so it’s imperative to have a strong digital presence. Therefore the only way to stay in the game is to allocate a realistic marketing budget towards a variety of digital strategies. […]
Small to medium businesses are the most passive to adapt an influencer marketing strategy. That’s because most small business owners have so many responsibilities, and staying on top of the most up-to-date marketing trends isn’t always a top priority. It takes time to adapt to new technologies and small businesses usually don’t have in-house marketing […]
Why Influencer marketing on demand for businesses and highly localized Influencer marketing strategy works. Learn how to use it to your advantage!