Featured

5 Benefits of Earned Media for Small Business

In the ever-changing media landscape, are you leveraging earned media an often-overlooked opportunity?

Any small business will benefit from earned media.

Earned media is a powerful strategy to boost your digital marketing toolkit helping you achieve your marketing, branding and revenue goals.

Before we dig into how earned media can benefit your business, let’s make sure we are on the same page about what is earned media.

The term earned already indicates what the earned media value is about. It revolves around the value earned by being mentioned by clients, brand advocates, and fans of your business.

Let’s examine the benefits.

Benefits of earned media value.

Awareness

How will your customers find you if you are not seen? Building your business awareness with a message to the local community targeting audience who is watching, reading or listening.

Though it’s not always instantly gratifying, earned media enhances visibility and increases traction, leading to awareness of you and your business.

Heighten Credibility

The chance to showcase and highlight your business exactly the way you choose through trusted digital media channels. Take Instagram Influencers for an example, when their followers watch their favorite someone or read an interesting article about what they liked or experienced, your business credibility rises through the roof.

Manage Messaging

Provides your business with an ideal opportunity to define who you are, what you offer and how that differentiates you from your competitors. 

Who’s telling your story?

Provide consistent messaging across a variety of digital outlets like Influencer marketing and other social media platforms your customers will easily grasped what you do.

Expand Reach

Gives businesses the opportunity to expand their reach to a variety of audiences. Even better, an earned placement gets a second life when it’s shared on social media, and reaches an entirely new audience.

Impart Value

In business, we always want to calculate ROI. Thus, earned media is a form of word-of-mouth. This form of media value is particularly important for businesses because it shows how many people talk about you apart from your paid marketing efforts.

Learn how to leverage Instagram micro Influencers to gain earned value media.

Featured

Why Influencer Marketing and Technology is Key for Small Businesses

Small to medium businesses are the most passive to adapt an influencer marketing strategy.

That’s because most small business owners have so many responsibilities, and staying on top of the most up-to-date marketing trends isn’t always a top priority. 

It takes time to adapt to new technologies and small businesses usually don’t have in-house marketing manager or expertise necessary to make it happen.

Through experience, I’ve found that for many local small and medium sized businesses it’s most effective to craft localized marketing strategies that are unique to each brand. 

Truth be told, there is a lot of power in using influencer marketing to get results for local businesses. Based on experience with local clients, here are a few local marketing tactics I’d recommend.

1. Localized Influencer Marketing

Localized Influencer marketing is a must when it comes to successful Influencer marketing. 

All across the influencer landscape, brands are investing in churning out high quality, engaging content that encourages links, shares, and engagement. 

And it isn’t just a strategy that only works for big brands — small businesses have proven time and again that all it takes to create engaging content is expertise in a specific field or industry and the persistence to devise a influencer calendar and stick to it.

Small local businesses have a great opportunity to engage influencers that is specific to their city or region. 

A local business probably knows more than almost anyone else about how to provide their best  service to specific demographics.

Local business providing the best service to a few local Influencer marketers.

2. Local vs Global Influencers

Partnering with global-recognizable influencers can be extraordinarily expensive, and it’s a tactic that’s out of reach for small businesses. 

But influencer marketing doesn’t just mean working with huge names. In fact, it’s usually a smarter, more effective strategy to engage local niche influencers. 

These local influencers have engaged audiences who follow them based on their specific sphere of interest and influence. That means that although their follower counts are lower than those of global-influencers, local influencer marketing is more likely to connect with the right audience.

For local business, there’s an opportunity to tap local influencers who are well-known within a specific city. 

Research the influencers in your city or town and see if any of them have interests that align to your company’s products or services. By building a connection with influencers in your area, you can introduce your business to new, highly relevant audiences.

3. Social Media Advertising

Social media advertising is getting more expensive (or harder to optimize) for your company and 7 of 10 marketers agree that their Facebook Ads are getting increasingly expensive or harder to optimize.

Social ads can help drive brand awareness, website conversions, and store visits but over the recent years the growth of internet user connecting ad-blocking software to their devices is growing and predicted to increase by 27.5% by 2020.

On Facebook, for example, you can target your ads to users based on state or region, city, zip code, or business address. You can further refine your local targeting to specify people who live in the area and therefor Internet advertising spending is constantly increasing, leading to an increasing growing number of internet ads. 

This has led to overwhelmed internet users turning to ad-blockers. The most commonly cited reason for ad-blocking is that websites are more manageable without banners, but consumers also want to avoid irrelevant or offensive messages as well as prevent tracking of their online behavior. 

More and more small businesses are focusing on influencer marketing strategies instead of social media advertisements.

4. Digital Content

Content is a must when it comes to successful digital marketing. 

All across the digital landscape, brands are investing in churning out high quality, engaging content that encourages links, shares, and engagement. 

And it isn’t just a strategy that only works for big brands — small businesses have proven time and again that all it takes to create engaging content is expertise in a specific field or industry and the persistence to devise a content calendar and stick to it.

Local Influencers enjoy a cold beer! "Influencer marketing".

5. Marketing Technology 

Marketing technology has made a lot of things simpler and efficient.

As businesses grow, they intend to become great company. For becoming a great company, the business must be sustainable and to be sustainable, it must be scalable. Once a business captures enough market share in one region, it must look at other regions to grow. This has been made easier by digital marketing helping transform national boundaries and offering services to any and every part of the globe. 

Globalization has further promoted this by making trading restrictions simpler. Companies like Coca-Cola can today be seen in every part of the world, literally and their business model has been appreciated far and wide.

Marketing technology, helps businesses become efficient and reach out to more people than is possible by traditional marketing methods. 

Small businesses and businesses who do not use marketing technologies have a higher scope of increasing their revenues by using it but if they choose not to, in the long run, they shall be left out and may even face dissolution.

For local businesses with smaller budgets, the best approach is to try out localized marketing tactics and ultimately invest the bulk of your digital budget in the ones that show the best returns. 

https://Xrossworld.net

To learn more about highly localized Influencer marketing, visit Xrossworld

What Gen Z Want

If you’re considering a Gen Z-targeted influencer campaign, take stock of these five tips:

What do Gen Z want

This younger group of buyers doesn’t consider celebrities to be their role models.

So how do you reach this new generation who now has $44 billion in buying power?

1. Think Nano Over Macro

Gen Z is looking for a brand soulmate, not a celebrity endorsement. Remember: They were raised by skeptical Gen X parents who have an acute awareness of the 2009 recession, making them more likely to be pragmatic in the face of advertising. Nano-influencers have smaller followings, but they’re highly engaged, loyal and targeted — all varieties of social proof that can support the Gen Z desire for authenticity.

2. Get Visual

Gen Z is fluent in visual language. A single emoji can encompass the most nuanced endearment for them. They use Snapchat and Instagram and get a lot of the information they need via YouTube rather than the encyclopedia. Use fewer words and more imagery. Invest in quality photography that reflects their place in the world, trendy infographics and illustrated video. Try IGTV for long-form content that reaches them where they are and Instagram Stories for added bite-size interactivity.

3. Take A Stand On Issues

Consider this: Over 50% of young people have purchased a product to show support for the issues a brand supports. Many Gen Zers equate buying power with social activism, and they support brands who align with their vision of the world. Think less about using influencers to sell your product and more about leveraging them to tell human-first stories that help build loyalty and alignment with a Gen Z audience.

4. Be Nimble; Be Quick

Gen Zers flip through data and make decisions in eight seconds or less. They’re the first fully mobile generation, and they dart around their phones like hummingbirds in a flower garden. Catch their attention using quick, interactive elements like Instagram Stories stickers that let them engage. Try sharp, short videos with subtitles, and build a strong brand presence that cuts straight to the chase.

5. Focus Less On Brand And More On Quality

According to a study shared with Marketing Dive, Gen Zers are far less likely to be wooed by clever brand names and focus on price and quality over logo and status. Try leveraging influencers to provide and share honest testimonials via targeted shopping platforms like Instagram, where a five-star rating can quickly inspire a split-second decision to purchase.

Finally, let’s not malign this generation. We wrote millennials off as being self-indulgent and entitled, and now they make up 35% of the workforce and spend $600 billion a year. Gen Z is knowingly challenging marketers to create innovative content that evolves beyond the confines of the typical purchase funnel and truly speaks to their human experience. They are newly empowered buyers whose endless product options mean they can be selective. They know it, and they’re not apologizing for it. And maybe that’s a good thing for all generations. So what do Gen Z want?

Choosing the right digital marketing channel for your business

You want your business to succeed in 2019? You’ll need a diverse digital marketing strategy.

Remarkably 77% of Americans are online every day, consuming content differently so it’s imperative to have a strong digital presence.

Therefore the only way to stay in the game is to allocate a realistic marketing budget towards a variety of digital strategies.

The right digital choice, what to look for?

It’s safe to say that digital marketing is a crucial component for your business but not all digital marketing channels will work for every business.

What to consider when planning your digital marketing strategy:

  • Realistic budget.
  • How much to spend on digital marketing.
  • 2019 Top 3 digital marketing channels.

Why is it important to set a realistic marketing budget?

Business owners work on building an identity, a product, a service but underestimate the importance of setting a realistic marketing budget.

We’ve all heard the phrase, “You have to spend money to make money” yet many businesses tend to under spend on marketing, thinking that by not spending they are saving.

And that’s your biggest mistake, by not spending on marketing, you are missing out on an enormous amount of business!!!

The average business is spending 35% of their marketing budget on digital marketing channel. But in reality, that’s not enough. It’s no wonder the average business is stuck in the past.

How much should you spend on a digital marketing channels?

Be bold, be ahead of the curve, and shoot for half of your marketing budget to be put towards digital.

According to the U.S. Small Business Administration, they’ve suggested a minimum of 7% of your gross revenue should be spent on marketing and 50% of that marketing budget should be dedicated to digital channels.

Let’s say your business makes $2 million in revenue.

If you allocate 7% of your revenue to marketing, you have $140,000 to work with. Which gives your digital marketing budget $70,000 to work with. 

Top 3 affordable and effective marketing channels:

Forward-thinking entrepreneurs are investing on a diverse digital marketing strategy allocating their budget across a variety of digital marketing channels and platforms.

These are my top 3 digital marketing channels.

  • Influencer marketing
  • Content marketing 
  • Email marketing

Influencer marketing, is word of mouth.

Recent studies indicates digital ads are a thing of the past and Influencer marketing actually works. Because people trust people who they know.

With more than 1 billion monthly active user, Influencers who are active on Instagram deliver an effective digital marketing channel.

Influencer marketing is your secret against your competitors.

Content marketing is focused on creating and distributing valuable, relevant, and consistent content to attract and retain an audience and driving customer to your business.

Influencer marketing is an effective and affordable tool for distributing content and increasing your brand presence directly to your consumers.

Email marketing continues to be one of the simplest and an effective method to market your business.

When budgeting an email marketing strategy consider paying for a subscription service like Mailchimp to achieve better results.

Finally, before you choose where to spend your digital marketing budget, do your research see what’s available in the marketing platforms industry. With the rise of automated solutions and on demand services there are many affordable and effective options for all business size and budget.

Influencer marketing why it works for your business

This is why Influencer marketing works for your business.

Can you think of the last time you saw something and you just had to tell your friends about it?

Do you remember having a great experience at a restaurant and later Instagram about it?

This is, essentially, word of mouth marketing (WOMM). It’s an organic way of spreading information which utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels.

Word of mouth is a form of advertisement or promotion (just one reason it’s so important). It’s shared by customers and triggered by an event the customer experiences. This event is something beyond what’s expected.

We call it “Localized Influencer Marketing’ (LIM).

In this post, we’ll look more into the details of localized Influencer marketing – what is localized Influencer marketing, why you need it and why it’s so important in the modern communicative landscape.

Influencer marketing for businesses
I trust people who I know!

How is Word of Mouth Marketing different to Localized Influencer Marketing?

It’s all about creating a buzz. It’s a passive way of gaining a following. The more you interact with people the more likely your name will spread.

Think of the snowball effect – you start off with a small, interesting post on Instagram. That post impresses a couple people, then those people spread the word. Before you know it, that one post is all over. It’s about creating mega brand recognition.

Localized Influencer Marketing is marketing that focuses in targeting a group of Influential people who live near your business, and is intended to encourage them to refer their friends and family members.

Influencer marketing in Los Angeles

Xrossworld localized marketing is a segment of WOMM, but it’s a more proactive way of generating clientele, as you have to actually control the referral process and track the process of conversion.

Instead of doing a mass shout-out, the idea of localized Influencer marketing is more personal. Localized marketing is more about creating a bond with specific people. That way they’ll refer friends and family.

Why you need it

Consumers trust their friends. This is why word of mouth marketing is the most valuable source of marketing.

According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising – this stat alone solidified the word of mouth use case.

Localized Influencer Marketing (LIM) also doesn’t stop after just one interaction. One person will tell another, and that person will someone else, then that person will continue the chain and spread the word further, making it a great vehicle for exposure and distribution – if used well.

Of course, the same is true in reverse – negative news can spread just as fast, but the essential benefit of WOM in the connected era is personal endorsement, which is not only more readily available, but is seen as significantly more valuable to modern consumers.

Micro Influencer marketing New York City

How to use Localized Influencer Marketing

Connect with consumers, as opposed to ‘collecting’ them.

Sure you might have millions of social media followers, but you have to establish connection with those users to generate any tangible benefit. If your audience is not interested in you, they’re not likely to help you grow. They’re collecting dust and clogging your real fan base. 

You want real people and supporters. The more passionate your fans are about you, the more likely they’ll share you. As noted, the passing of information through word of mouth is powerful in influencing others, it has a way of reaching parties that it might not have been able to do otherwise.

This is even more relevant when considering the rise of ad blockers and increasing ad blindness, particularly on digital platforms.

Here are three tips to maximize your Localized Influencer Marketing

Think of it as social currency – share what makes you look fun/good/interesting. This entices sharing.

1. Showcase your best service

Consumers feel more confident in the information they’re sharing when they’re contributing something that’s worth talking about.

For example, research has shown that Instagram users are more likely to share content that educates their network, and/or makes them look good and reinforces a certain image of themselves. You can tap into such behavioral trends to benefit your messaging.

2. Provide value 

If you establish yourself with a few local people, they’ll share the experience with friends – you may not remember the last time you shared a mediocre restaurant or service with someone, but you’ll no doubt be able to remember an amazing experience or event.

For example, you might have gone to a great Japanese restaurant and had a good night out. You know a co-worker who loves sushi – you relate your experience to them

Sharing valuable information makes you valuable. Great, unique customer experiences, along with having a great product, can help increase your value, and thus, your localized Influencer Marketing (LIM) potential.

3. Engaging credible Influencers

Finding credible Influencers will give the highest ROI but obviously this is the hardest task when it comes to Influencer marketing strategy and even though we live in an age of technology and automation, using these online platforms should be a easy process and not a burden. So next time you’re implement an Influencer marketing strategy focus on engaging a group of Influencers who live near your business.

This is why Influencer marketing works for your business

Can you think of the last time you saw something and you just had to tell your friends about it?

Do you remember having a great experience at a restaurant and later Instagram about it?

This is, essentially,word of mouth marketing (WOMM). It’s an organic way of spreading information which utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels.

Word of mouth is a form of advertisement or promotion (just one reason it’s so important). It’s shared by customers and triggered by an event the customer experiences. This event is something beyond what’s expected.

We call it “Localized Influencer Marketing’ (LIM).

In this post, we’ll look more into the details of localized Influencer marketing – what is localized Influencer marketing, why you need it and why it’s so important in the modern communicative landscape.

Influencer marketing for businesses
I trust people who i know!

How is Word of Mouth Marketing different to Localized Influencer Marketing?

It’s all about creating a buzz. It’s a passive way of gaining a following. The more you interact with people the more likely your name will spread.

Think of the snowball effect – you start off with a small, interesting post on Instagram. That post impresses a couple people, then those people spread the word. Before you know it that one post is all over. It’s about creating mega brand recognition.

Localized Influencer Marketing is marketing that focuses in targeting a group of Influential people who live near your business, and is intended to encourage them to refer their friends and family members.

Influencer marketing in Los Angeles

 

Xrossworld localized marketing is a segment of WOMM, but it’s a more proactive way of generating clientele, as you have to actually control the referral process and track the process of conversion.

Instead of doing a mass shout-out, the idea of localized Influencer marketing is more personal. Localized marketing is more about creating a bond with specific people. That way they’ll refer friends and family.

Why you need it.

Consumers trust their friends. This is why word of mouth marketing is the most valuable source of marketing.

According to a Nielsen study, 92% of consumers believe suggestions from friends and family more than they do advertising – this stat alone solidified the word of mouth use case.

Localized Influencer Marketing (LIM) also doesn’t stop after just one interaction. One person will tell another, and that person will someone else, then that person will continue the chain and spread the word further, making it a great vehicle for exposure and distribution – if used well.

Of course, the same is true in reverse – negative news can spread just as fast, but the essential benefit of WOM in the connected era is personal endorsement, which is not only more readily available, but is seen as significantly more valuable to modern consumers.

Micro Influencer marketing New York City

How to use Localized Influencer Marketing

Connect with consumers, as opposed to ‘collecting’ them.

Sure you might have millions of social media followers, but you have to establish connection with those users to generate any tangible benefit. If your audience is not interested in you, they’re not likely to help you grow. They’re collecting dust and clogging your real fan base. 

You want real people and supporters. The more passionate your fans are about you, the more likely they’ll share you. As noted, the passing of information through word of mouth is powerful in influencing others, it has a way of reaching parties that it might not have been able to do otherwise.

This is even more relevant when considering the rise of ad blockers and increasing ad blindness, particularly on digital platforms.

Influencer marketing on demand platform

Here are three tips to maximize your Localized Influencer Marketing

1.Showcase your best service

Think of it as social currency – share what makes you look fun/good/interesting. This entices sharing.

Consumers feel more confident in the information they’re sharing when they’re contributing something that’s worth talking about.

For example, research has shown that Instagram users are more likely to share content that educates their network, and/or makes them look good and reinforces a certain image of themselves. You can tap into such behavioral trends to benefit your messaging.

2.Provide value 

If you establish yourself with a few local people, they’ll share the experience with friends – you may not remember the last time you shared a mediocre restaurant or service with someone, but you’ll no doubt be able to remember an amazing experience or event.

For example, you might have gone to a great Japanese restaurant and had a good night out. You know a co-worker who loves sushi – you relate your experience to them

Sharing valuable information makes you valuable. Great, unique customer experiences, along with having a great product, can help increase your value, and thus, your localized Influencer Marketing (LIM) potential.

3. Engaging credible Influencers

Finding credible Influencers will give the highest ROI but obviously this is the hardest task when it comes to Influencer marketing strategy and even though we live in an age of technology and automation using these online platform should be a easy process and not a burden. So next time you’re implement an Influencer marketing strategy focus on engaging a group of Influencers who live near your business.

Spiritual Journey: Conquering Machu Picchu

I told myself I would be a minimalist as I was packing my day bag and porter bag for the upcoming trek. The morning of Day One, I realized once again that I have no true understanding of the concept of packing lightly. Did I need three cameras? I thought so. I only had one solar battery charger, and honestly it took way too long to charge fully.

Did I need all those layers?

Did i need all that stuff?

The tour guide said prepare for anything. Some of the lessons quickly learned along the trail.

Becoming a Minimalist

Yet we hiked up and down hills, past varied landscapes and ancient Incan ruins, all surrounded by towering mountains. Porters and donkeys passed us, which quickly became a sight we got used to. Both an ego buster and a sight to behold.

Trip Advisor Sacred Valley Cusco Region

Day two was a whole different beast. I had heard stories about the dreaded Dead Woman’s Pass, and thought really nothing of it as I have experience hiking in high altitude. I wasn’t informed it was a never-ending ancient Incan staircase, which really only hurts the ego more than the knees.

Quickly learnt to silence the negative thoughts in my head and just go for it. So, somewhat numb and in dramatic agony, we pushed on. And once at the top, looking out 14,000 feet towards the clouds floating off the Andean peaks, we took photos, feasted on carb blocks and laughed about how it really wasn’t that bad.

Kirsten Alexis conquering Machu Picchu

Cultural and fun day was day three! Camping on the cliffs of the mountains was an experience in and of itself. There was no light pollution, and as we all stargazed under the Milky Way, I realized how far I had come.

Gazing the Milky Way in California

The day everyone anticipates, came far too soon. Day four we woke up hours before sunrise, and followed the headlamp lights to the Sun Gate as the sun started to rise up beneath the towering mountains that engulfed us. Climbing up the Sun Gate, I was rewarded with the sun shining light over Machu Picchu in the distance. In that moment we had all accomplished what we had set out to do, and the energy was something I will never forget.

What’s your bucket list destination?

They say Machu Picchu is a spiritual place, a place of mystery and intrigue. A beautiful, lively and desolate destination once only accessed by a challenging, arduous trail.

Spiritual Travel

Day three

While it’s always easier to move forward and never go back. We can conquer our demons and doubts just like we conquer mountain peaks; moving slowly but surely, having the confidence in ourselves and always continuing to our destinations. Learning to get rid of the things in life that weigh me down and to only take what I need.

In conclusion, taking every moment in, as it’s the journey itself that will change and inspire you for the rest of your life.

Don’t forget to check out our articles on how to hack your workouts and beat your boredom, as well as our take on how millennials escape their anxiety.

Running a small business yourself? Grab a coffee and settle in with our suggestions for extreme profit, a quick lesson on small business technology, and this killer article on boosting your marketing exposure.

Ditch the tourists: Your guide to unique Los Angeles experiences

You’ve seen the Getty half a dozen times. If you have go to the Walk of Fame or Chinese Theater one more time, you’re likely to burst into tears and win an Oscar yourself. You can see the Hollywood sign from your own balcony! It definitely sounds like it’s time for you explore beyond the beaten track. If you’re searching for new things to do in Los Angeles, California, why not check out these unique Los Angeles experiences?

Underground Tunnels of Los Angeles

Explore the illegal drinking dens under the streets of Downtown LA, created by corrupt city officials during prohibition.

The Echo Park Time Travel Mart

Planning a trip through the fourth dimension? You’ll want to stock up on the supplies available at this kitsch supermarket.

Cat Cafe Yoga

Stretch and chill out with furry felines then sip tea after class in the heart of LA at Crumbs & Whiskers Cafe. All kitties have been saved from shelters and are available for adoption.

The Last Bookstore

Located in an abandoned bank, this isn’t the last bookstore in Los Angeles… yet.

Books on shelves

GameHäus Café

Challenge your friends and see who wins all in classic and new board and strategy games, while enjoying tasting treats and beer.

The Chandelier Tree

Located in trendy Silverlake, this tree lights up every night as a public art installation.

XrossWorld

Not a destination, but the way to access an extreme variety of individualized, personal experiences, classes, and adventures in one handy app.

White water rafting

The Old LA Zoo Picnic Area

Explore these abandoned zoo enclosures and enjoy a picnic in the sunshine.

Peace Awareness Labyrinth and Gardens

The place to escape the LA rat race, return to nature and regain your balance.

Korean Friendship Bell

Beautiful park grounds to inspire friendly thoughts and some spectacular views. Also a perfect site to fly a kite!

Garden of Oz

If you can make the trip during their super exclusive hours, this folksy, whimsical garden is the work of over 75 contributing artists.

iFLY Hollywood

One of the more unique Los Angeles experiences, here you can enjoy an indoor skydiving experience with 60 seconds of free fall.

Two people ziplining

Aside from these specific unique Los Angeles experiences, there are also a whole range of adventures like learning to fly, abseiling, skydiving, parasailing, kite surfing lessons, ziplining, stand-up paddleboarding, wine tasting, ghost tours, sailing lessons, styling and shopping assistance, pole dancing, escape rooms, and whale watching tours.

Don’t forget to check out our articles on how to hack your workouts and beat your boredom, as well as our take on how millennials escape their anxiety.

Running a small business yourself? Grab a coffee and settle in with our suggestions for extreme profit, a quick lesson on small business technology, and this killer article on boosting your marketing exposure.

Workout hacks: Six ways to beat your boredom

All relationships need a little spicing up every now and then. Even our relationship with our workout routine. If it’s a daily struggle to drag yourself to the gym, or make that dance class, or saddle up on your bike, it might be time to shake things up. Here are our top six workout hacks, all great ways to maximize your results and banish the workout blues.

1. FIND A FRIEND

Grab a partner, friend, or colleague to push you to your limits. Hire a trainer. Join a meet-up group. Do yoga at the local cat cafe (yep, it’s a thing!)

2. CHANGE LOCATION

If you normally stationary cycle inside, grab a bike and go outside. If you typically run by the ocean, try a new route through a hilly neighborhood.

3. MIX-UP YOUR ACTIVITY

Try Pilates. Boxing. Yoga. Capoeira. Fencing. Archery. Running. Climbing stairs. Abseiling. With an app like XrossWorld, you can access as many different activities as you can possibly imagine.

4. MAKE IT COMPETITIVE

If your workout isn’t already a competitive sport, it may be time to light that killer instinct. Sign up for a marathon. Make a bet with a friend. Find an app or accessory to track your progress, like FitBit, and set up a rewards system for when you reach certain milestones.

Woman and man sand surf

5. MAKE IT SEXY

Wear something that makes you feel like a badass. Find new tunes to get your heart pumping. Imagine you’re a spy running from the enemy or a superstar actor preparing for a role in the latest superhero blockbuster. Pretend you’re fighting the zombie invasion with an app like Zombies, Run!

6. TAKE A BREAK

This may sound counter-intuitive, but sometimes, you just need a break. Go get a massage. Go read by the pool. Take a real vacation. Sometimes, you may think you’re bored with your workout, when you’re actually dissatisfied with your life. If you suspect that’s the case, go chat to a trusted friend or mentor, and check out our article about millennials, the anxiety driven generation.

Workout boredom doesn’t need to stop you in your tracks. Thanks to these six great workout hacks, you can keep focused on your health, fitness, and wellbeing without the frustration or restlessness of boredom ruining your workout.

If you happen to run a small business,  you also may want to read our super awesome tips to explode your profits, understand more about small business tech, or get some killer marketing exposure.

The anxiety generation: how millennials de-stress

Millennials are the most anxiety driven generation of all time. According to the American Psychological Association, over 12% of millennials have been officially diagnosed with anxiety. Not only are we anxious and stressed, we have a decreased capacity to unwind and deal with that stress, thanks to increasing debt, a tricky job market, an overabundance of choice, and the pervasiveness of technology.

So that’s the news most likely to make your anxiety even worse than it already is. Thankfully, that same technology and abundance of choice gives us access to a wide range of solutions. Here are some of our top picks:

STOP
Stop and find silence in a retreat, 10 minutes of meditation, a massage, or a visit to nature. Unplugging from the ever-present stimuli that surrounds us is one of the fastest and most effective ways to de-stress. Even a simple breathing exercise such as this can reduce your anxiety.

EXPERIENCE

The number of new things we experience in life greatly diminishes the older we get. But our generation is doing a tremendous job of seeking out experiences beyond the materialistic nature of the generations before us. Seeking out a new adventure, having fun with family and friends, exercising, or trying a new skill are great ways to let go of the pressure of everyday life and escape the screens. Just make sure not to spend so much time taking photos and video that you forget to actually enjoy the experience.

Man on bike landscape

CREATE

Millennials are known for their artistic and creative pursuits. From knitting to illustration, from painting to gardening, from woodworking to adult coloring books. While these may take place with or without technology, creating something from nothing is a wonderful way to stay present in the current moment and free yourself from anxiety. Just make sure you put your perfectionist aside and focus instead on the joy of the process.

Table with crafting materials

Whatever activity appeals most to you, there’s a great new app, XrossWorld, to help reduce your stress. An online marketplace for unique experiences ranging from fitness, yoga, and dance classes, to extreme sports, martial arts, or even a relaxing massage, XrossWorld is your one-stop shop for all things anti-anxiety (of the non-pharmaceutical variety, of course.)

To make the most of your workouts, don’t forget to check out our article on hacking your routine. If experiences are more your style, ditch the tourists and explore more unique Los Angeles adventures.

If you’re a fitness, wellbeing, or extreme activities business owner,  check out our revolutionary tips to boost your profits, some fab tips to improve your use of the latest tech, plus our free ways to explode your marketing.

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